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Event types

Events are categorized in these three general groups:

CategoryDescription
Builtin or ManagedThose are automatically collected events by SDK. As long as you properly integrated Pulse SDK you don't need to write any additional code to collect these events.
You can't disable these events or modify predefined parameters.
StandardThere are two subtypes of standard events:
  • you need to fire these events through provided APIs from your desired touchpoints. For this type, you can add new parameters in the dynamic part of the event schema, but you are not allowed to modify predefined parameters.
  • you can enable/disable them through provided APIs. For this type, you don’t have any addtional control on event firing touchpoints and the possibility of adding new params. Basically, these are builtin events with the possibility to disable them.
    • CustomThose are fully manageable by the clients: you need to specify the event name, parameters and fire from target touchpoints.

    Builtin events​

    Default events​

    The Analytics SDK will collect the subsequent events automatically, regardless of user involvement, after proper initialization. To ensure the consistency of event chain analysis and prevent duplication, it is recommended not to call these methods explicitly by your application.

    Event NameiOS SDKAndroid SDKWeb SDK
    "app_open"+
    "app_install"+
    "app_update"+
    "app_to_foreground"+
    "app_to_background"+
    "app_become_active"+
    "app_resign_active"+
    "app_close"+
    "settings_monitoring"+
    "settings_tracking"+
    "user_segments"+
    "user_experiments"+
    "experiment_participate"+
    "deeplink_opened"+
    "ntp_sync_info"+
    "tag_settings_monitoring"+*
    "setting_prefetch_monitoring"+*

    * - Temporal service event that might be deprecated in the future without any announcement.

    UI events​

    The Analytics SDK will collect subsequent events automatically if the app developer enables this feature through appropriate Public API calls.

    Event NameiOS SDKAndroid SDKWeb SDK
    "page_load"+
    "page_view"+
    "click"+
    "items_impression"+
    "scroll"+
    "gesture"+
    "deeplink_received"-*
    "push_notification_received"+**
    "push_notification_clicked"+

    * - Deferred Deep Link: The event for receiving a deferred deep link should be triggered by the host app.

    ** - APNs Push Notification: The event for receiving an APNs push notification should be explicitly triggered by the Notification App Extension of the host app.

    Revenue events​

    The Analytics SDK will collect subsequent events automatically if the app developer enables this Revenue Tracking feature through appropriate Public API calls.

    Event NameiOS SDKAndroid SDKWeb SDK
    "revenue_payment_start"+
    "revenue_payment_success"+
    "revenue_payment_fail"+
    "revenue_purchase_restored"+
    "revenue_payment_deferred"+
    "revenue_payment_refund"+
    "revenue_subscription_renewal"+
    "revenue_subscription_cancel"+
    "revenue_subscription_grace"+
    "revenue_subscription_expired"+